Show; don't tell

Show people they matter by doing things for them.
By doing things with them. By appreciating and reciprocating.

Speech matters not at all if actions don't support the words. Touching phrases and perfectly executed poems are just scribbles in the air if the intent behind them isn't solid.

Mean what you say, but that's not enough. DO what you say.

So either say what you want and then back it up with your actions,
or don't let your mouth run away with itself.